Martin Waxman

Head of AI Training

Martin Waxman writes a popular AI and Digital Marketing Trends newsletter, delivers hands-on generative AI training workshops and conducts AI research. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute. Martin is also an instructor in the McMaster Master of Communications Management program and a member of the Institute for Public Relations Digital Media Research Center. He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019, for his paper, “My BFF is a Chatbot” and the 2024 Thought Leader award from the Canadian Public Relations Society. He has a Master of Communications Management from McMaster-Syracuse Universities.

30+

500K+

Years of Experience

Newsletter Subscribers

Anika Gakovic

Chief People and Culture Strategist

Drawing on over two decades of corporate expertise in talent development and organizational transformation, Anika helps leaders and teams advance strategic goals and better serve their customers. As Director of Learning at Memorial Sloan Kettering Cancer Center and Executive Director for Leadership Edge at JP Morgan Chase, she has modernized learning strategies and driven cultural transformation. Anika specializes in coaching executives through transitions, helping them influence stakeholders, cultivate credibility, and build successful teams. Her expertise spans leadership development, team alignment, and employee experience optimization, resulting in improved engagement, clearer decision-making, and enhanced collaboration towards shared outcomes for clients including FinTech CEOs, healthcare presidents, and senior sales leaders.

20+

Years of Experience

Marie Wiltz

Tech-Forward Communications Strategist

Marie is a seasoned, purpose-driven communicator with deep experiences in corporate reputation, executive visibility and thought leadership for Fortune 500 companies and high-growth startups. She has crafted narratives and garnered placements for executives in top tier media including CNBC, Bloomberg TV, Fox News, Fox Business, AP, Reuters, The New York Times, The Wall Street Journal, Forbes, Fortune, BloombergBusinessWeek and Fast Company to name a few. She has also secured high-profile speaking opportunities for executives at some of the most prestigious global gatherings such as the World Economic Forum (Annual Davos meeting), World Business Forum, The Wall Street Journal CEO Council, USA Today CEO Forum, and Yale CEO Summit. Key clients have included Walmart, IBM, FedEx, MasterCard, Texas Instruments, Adecco, H&R Block, Johnson Controls, P&G CSR, Quicken Loans, Philips Electronics, as well as two insurtech startups, Faye and Roamly.

20+

5+

Years of Experience

Industry Awards

Genevieve McCann

GenAI and Strategic Communications Associate

Genevieve leverages her expertise in emerging technologies and digital media to develop innovative AI-driven communication strategies for clients. With a background spanning digital marketing, social media strategy, and public relations across fashion, lifestyle, and luxury sectors, she brings a multifaceted perspective to the intersection of generative AI and integrated communications. At Second Edition, Genevieve executed comprehensive social media campaigns promoting sustainable fashion while managing digital inventory systems, and at Relevance International, she supported PR strategies for high-profile clients. She combines creative thinking with technical fluency to help organizations transform how they create and deliver content in an AI-driven landscape.

Sammi Marwan

Chief Business Strategy and Operations Advisor

With 15+ years' experience in business strategy, operational improvement and transformation at some of the world's most prominent media, sports and entertainment brands, Sammi brings a profound knowledge of how to support organisations to reach their potential. Sammi has previously led teams at leading consulting firms such as Boston Consulting Group, Ernst & Young, and KPMG. In addition, he has served the likes of Disney, Comcast, WPP, Dentsu, IPG, Conde Nast and the Financial Times to build robust growth strategies, meet operational challenges head-on and help evolve and transform their businesses for the better.

15+

Years of Experience

$100m+

Revenue Generated

Consultant Network

Our network of 30+ senior consultants and boutique agencies bring expertise from the world's top agencies and brands, spanning specialties including change management, culture and entertainment, creative, branding, digital marketing, SEO, operations, public relations, experiential, social media, and creator partnerships.